Spark IT GmbH

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website operators to make their websites work or to work more efficiently, as well as to provide reporting information.

Types of Cookies We Use

First-Party Cookies

Set directly by our website for essential functionality and analytics.

Third-Party Cookies

Set by external services such as Google Analytics (only with your consent).

Session Cookies

Temporary cookies that expire when you close your browser.

Persistent Cookies

Remain on your device until they expire or you delete them.

2. Cookie Categories

Always Active

Necessary Cookies

These cookies are essential for the proper functioning of the website and cannot be disabled.

Finalité :

Website functionality, security and user authentication

Période de rétention :

Session or up to 1 year

Exemples :

Session management cookies
Security and authentication tokens
Load balancing cookies
CSRF protection tokens

Optional

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Finalité :

Website performance analysis and user behaviour insights

Période de rétention :

26 months (Google Analytics standard)

Exemples :

Google Analytics (_ga, _ga_*, _gid)
Page view tracking
Session duration measurement
Traffic source identification

Optional

Marketing Cookies

These cookies are used to deliver personalised advertising and track the effectiveness of our marketing campaigns.

Finalité :

Personalised advertising and marketing campaign optimisation

Période de rétention :

Up to 2 years

Exemples :

Advertising platform cookies
Conversion tracking pixels
Remarketing tags
Social media integration cookies

Optional

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as language preferences and live chat features.

Finalité :

Enhanced user experience and personalisation

Période de rétention :

Up to 1 year

Exemples :

Language preference cookies
Live chat functionality
User interface customisations
Accessibility settings

3. Specific Cookies We Use

Cookie Name	Category	Purpose	Retention	Provider
_ga	Analytics Cookies	Distinguishes unique users	2 years	Google Analytics
_ga_*	Analytics Cookies	Stores session state	2 years	Google Analytics
_gid	Analytics Cookies	Distinguishes unique users	24 hours	Google Analytics
cookie-consent	Necessary Cookies	Stores user cookie preferences	Permanent until changed	Spark IT GmbH
session_id	Necessary Cookies	Maintains user session	Session	Spark IT GmbH
lang_preference	Functional Cookies	Stores language selection	1 year	Spark IT GmbH

4. Third-Party Services

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. This service is only activated with your explicit consent.

Data Collected:

• Page views and session duration
• Traffic sources and referrers
• Device and browser information
• Geographic location (country/city)

Privacy Controls:

• IP anonymisation enabled
• Data sharing with Google disabled
• Advertising features disabled
• User-ID tracking disabled

Opt-out: You can opt out of Google Analytics by installing theGoogle Analytics Opt-out Browser Add-on or disabling analytics cookies in our cookie settings.

5. Managing Your Cookie Preferences

Website Cookie Settings

Use our cookie consent banner to manage your preferences directly on our website.

• Accept or reject optional cookies
• Granular control by category
• Change preferences at any time
• Immediate effect on tracking

Browser Settings

Most browsers allow you to control cookies through their settings.

• Block all cookies
• Block only third-party cookies
• Delete existing cookies
• Set cookie expiration preferences

⚠️ Important Note

Disabling necessary cookies may affect website functionality. Some features may not work properly if essential cookies are blocked.

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons.

Policy Updates

• We will notify you of significant changes

• Check this page regularly for updates

• Last updated date shown above

• Continued use implies acceptance

Questions About Cookies?

Email: privacy@sparkit-gmbh.com

Email: info@sparkit-gmbh.com

Address: Adam-Opel-Straße 12, 48480 Spelle, Niedersachsen, Germany

Response time: Within 48 hours